13M Subscribers Posting Stickman Videos. Here's the Full Build (No Code)

Summary

Sabrina Ramonov introduces the business potential of simple animation channels on social media, pointing to accounts like Rico Animations that have amassed thirteen million subscribers and over twenty thousand dollars per month with stickman reels. She introduces guest presenter Marc, who demonstrates how to construct a complete no-code video generation, publishing, and direct message automation workflow using Claude.

Marc starts by configuring Claude Cowork on the desktop interface. To generate visual and audio media, he connects Claude to Fal AI by adding a custom Model Context Protocol connector using the Fal MCP server URL. He generates an API key in the Fal AI dashboard and enters it as a Bearer authorization token within Claude settings. He also updates Claude sandbox network capabilities, explicitly adding the required Fal media, queue, and API endpoints to the domain allowlist so Claude can retrieve generated files without security errors.

To create the first video, Marc feeds a comprehensive prompt into Claude Cowork detailing an educational stickman short about the difference between chatbots and AI agents. The prompt establishes a four-stage approval gate process to ensure human oversight. Gate one produces an initial budget estimate of roughly three to four dollars alongside a character model sheet for a stick figure named Sam. Marc approves the design, prompting gate two, which generates scene-by-scene keyframe images. After requesting a minor fix to duplicate text on the final call-to-action slide, Marc moves to gate three, where Claude creates animated video clips alongside ElevenLabs voiceover narration. Gate four combines the clips and narration into a final thirty-second vertical MP4 reel.

Marc then connects Claude Cowork to Blotato, an automation platform that manages social publishing and direct messaging. After setting up Blotato MCP authentication, Marc instructs Claude to publish the final reel directly to Instagram with tailored captions. He also instructs Claude to activate an automated response sequence: when an Instagram user comments the word AGENT, Blotato verifies whether the user follows the account, prompts them to follow if they do not, and immediately delivers a direct message containing a link to a related YouTube explainer.

Marc repeats the entire end-to-end demonstration using Claude Code inside a code editor terminal to show alternative execution. In Claude Code, API credentials reside safely inside a local environment file. He prompts the model to generate a second reel explaining the difference between APIs and MCP, adopting a colorful cartoon style featuring custom characters. After reviewing and approving the assets through terminal-based approval gates, Marc dispatches the completed video to Instagram through Blotato MCP, pairing it with a separate keyword-driven DM automation for audience delivery.