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Quick Overview

This video is a beginner tutorial by Sabrina Ramonov covering the Blotato platform for social media management and automation. Ramonov demonstrates how she uses the software to handle post creation, scheduling, visual asset generation, and community messaging.

Key Points

  • 1.Blotato is an AI social media management platform that combines content generation, multi-platform publishing, scheduling, visual media creation, and DM automations.
  • 2.Users can configure brand kits and use the built-in AI agent to generate draft posts, refine wording, and adjust opening hooks.
  • 3.The platform includes a weekly posting schedule feature that automatically assigns drafted posts to designated next free time slots across multiple connected accounts.
  • 4.Native visual generation tools within Blotato allow users to create structured infographics and multi-scene AI videos with ElevenLabs voiceovers.
  • 5.Automations can be configured to send instant direct messages containing links whenever users comment specific trigger keywords on posts.
  • 6.Blotato can connect directly to Claude and ChatGPT through Model Context Protocol connectors and API keys to control posting workflows from external AI interfaces.

Summary

Sabrina Ramonov presents a complete beginner walkthrough of Blotato, an AI agent system designed to automate social media creation, scheduling, and distribution. She begins by introducing how she grew her social media presence across platforms to three million followers within two years as a solo creator with no advertising budget. The walkthrough covers setting up an account, filling out brand background questions during onboarding, and managing multiple brand kits in the interface.

Inside the workspace, Ramonov demonstrates generating draft social media posts using Blotato AI agent. She inputs a prompt requesting three posts about hiking and motivation, showing how the agent outputs drafts aligned with the selected brand kit. She demonstrates editing the text manually and using the side chat panel to instruct the agent to revise hooks to include specific numerical data. Ramonov then shows how to upload media files, such as personal photos, and prepare them for publishing across social profiles including LinkedIn and Facebook.

Next, the video covers scheduling methods. Rather than manually picking individual calendar times for every post, Ramonov demonstrates the weekly posting schedule feature. Users define recurring time slots for individual accounts, allowing new posts to be queued automatically into the next free slot. The starter plan allows connecting up to twenty social media accounts across networks including LinkedIn, Facebook, Instagram, TikTok, and Bluesky. Ramonov publishes a test post directly to LinkedIn and verifies its live rendering.

Moving to visual creation tools, Ramonov navigates the template library to build infographics and AI videos. She demonstrates generating a whiteboard infographic about beginner prompting tips by specifying titles, footers, and descriptions. She then creates a multi-scene AI video, selecting image generation models like Flux Schnell, adding custom scene prompts, assigning ElevenLabs voiceover scripts, adjusting captions, and exporting the final rendered video for direct social publishing.

Ramonov also details analytics tracking, the unified messaging inbox, and automated comment-to-DM workflows. The automation section demonstrates creating a trigger where any user commenting a specified keyword, such as ChatGPT, automatically receives a direct message containing a custom button and URL link. Finally, Ramonov shows how to integrate Blotato with Claude using the Model Context Protocol connector URL and an API key from settings, as well as how to import YouTube and TikTok URLs into the context sources menu to repurpose long-form material into social posts.

Onboarding, Post Generation, and Brand Kits

The tutorial begins with creating an account and completing the onboarding questionnaire detailing business offers and brand background. Inside the workspace, users can establish brand kits to maintain a consistent voice. The built-in AI agent generates post drafts based on prompt instructions, allowing creators to edit text directly or prompt the agent to adjust specific post elements such as opening hooks.

Scheduling and Calendar Management

Posts can be scheduled immediately, set for specific future dates and times, or slotted into preset weekly schedules using the next free slot function. The calendar view provides a weekly posting matrix across connected platforms including LinkedIn, Facebook, Instagram, TikTok, and X. Users on the starter plan can connect up to twenty individual social accounts.

Generating Infographics and AI Video Content

Blotato features built-in visual generation templates for social graphics and AI videos. Users can select templates such as whiteboard infographics, input text prompts, customize header and footer elements, and generate images. For video production, the platform builds multi-scene videos using image models such as Flux Schnell, ElevenLabs voiceovers, configurable captions, and background audio.

Analytics, Messaging Inbox, and Comment-to-DM Automations

The interface includes an analytics view detailing post metrics over thirty-day windows, alongside a unified inbox for responding to comments and direct messages on Facebook and Instagram. Creators can build automated direct messaging flows that trigger when commenters reply with specific keywords, instantly delivering lead magnets, resource links, or web destinations.

External AI Integration and Content Repurposing

Users can connect Blotato to third-party tools like Claude or ChatGPT using a custom Model Context Protocol server URL and a generated API key. This enables users to trigger Blotato tools directly within conversational AI clients. Additionally, the context sources panel allows users to import YouTube videos, TikTok URLs, PDFs, and articles to repurpose into short-form posts.

FAQ

How many social media accounts can be connected on the Blotato starter plan?

The Blotato starter plan supports connecting up to twenty social accounts across platforms such as LinkedIn, Facebook, Instagram, TikTok, Threads, Pinterest, YouTube, Bluesky, and X.

How does the next free slot scheduling feature work in Blotato?

The next free slot feature places a new post into the upcoming predefined time slot configured in the user's weekly posting schedule calendar, eliminating the need to set specific publication times manually for each post.

How do you connect Blotato to Claude Desktop or Claude Web?

In Claude settings under connectors, add a custom connector named Blotato with the MCP server URL https://mcp.blotato.com/mcp, then authenticate using the Blotato API key generated from the Blotato settings menu.

What content formats can be imported into the Blotato context sources tool for repurposing?

The context sources panel accepts plain text, web articles, YouTube video URLs, TikTok video URLs, Perplexity links, audio files, and PDF documents.

Worth watching for

Content creators, solo entrepreneurs, and social media managers looking to streamline content drafting, scheduling, automated visual generation, and comment-to-DM workflows across multiple platforms.

  • blotato
  • social-media-automation
  • content-creation
  • ai-agents
  • claude-mcp