Quick Overview
In this tutorial video, creator Sabrina Ramonov introduces guest Zach Babiarz to demonstrate a social media automation setup. The walkthrough shows how to connect the open-source Hermes AI agent with the social management tool Blotato. It was created to demonstrate how autonomous AI agents can repurpose existing video content and publish cross-platform posts through natural language commands.
Key Points
- 1.Hermes Agent operates as an orchestration brain that coordinates automated tasks through natural language commands.
- 2.Blotato acts as the social media automation layer, handling account connections, post scheduling, templates, and publishing across platforms.
- 3.Users connect Blotato to social media accounts such as Instagram, X, and LinkedIn using one-click authentication in account settings.
- 4.An API key connects Hermes Agent securely to Blotato, enabling Hermes to access and manage connected social profiles directly.
- 5.Hermes Agent can transcribe YouTube video content, generate platform-tailored post copy, create accompanying visuals, and publish directly to social networks.
Summary
Sabrina Ramonov opens by sharing that she scaled her following from zero to 3.5 million over two years with no budget, but found manual content management exhausting. She introduces Zach Babiarz to demonstrate how pairing Hermes Agent with Blotato can automate social media workflows and eliminate up to 15 hours of manual work weekly.
Zach explains the architectural setup between the two applications. Hermes Agent acts as the orchestration agent or cognitive engine, while Blotato serves as the social execution layer. Blotato includes a dashboard featuring a calendar, video templates, visual generators, and cross-platform connection settings. Users link their existing profiles, such as Instagram, X, LinkedIn, YouTube, and Threads, through one-click authentication. Blotato then issues an API key that allows outside agents to trigger actions on those accounts.
Inside the Hermes Desktop application, Zach pastes the Blotato API key into the prompt box and instructs Hermes to store it securely. After confirming the API connection with Hermes, Zach selects an existing YouTube video of his own comparing OpenClaw and Hermes Agent. He feeds the YouTube link into Hermes and asks it to repurpose the video into customized drafts for Instagram and X.
Hermes processes the request, transcribes the video material, and outputs formatted drafts matching each platform style, including relevant hashtags, character limits, and publishing notes. Zach then prompts Hermes to create an accompanying visual asset, prompting an image generation tool to produce an illustration depicting OpenClaw and Hermes working together.
Zach reviews the drafted text and visual in Hermes, noting small humorous imperfections in the generated graphic before choosing to post immediately. Using voice-to-text, he commands Hermes to publish the posts to Instagram and X. Hermes executes each step visibly, showing its status checklist as it uploads the media and sends the payloads to Blotato. Within moments, Hermes confirms that both posts have successfully published and provides direct URLs to view them live on Instagram and X.
Understanding Hermes Agent and Blotato Roles
Sabrina Ramonov introduces the workflow before handing over to Zach Babiarz, who explains the division of labor between the tools. Hermes serves as the primary orchestration agent that directs operations, while Blotato provides the social media layer. Blotato is designed to handle visual generation, calendar scheduling, content repurposing, and distribution across social platforms.
Connecting Social Media Profiles and API Credentials
Within the Blotato dashboard, accounts on platforms like Instagram, X, LinkedIn, and YouTube can be linked with one-click logins under the settings menu. Once accounts are authenticated, Blotato provides an API key. Zach copies this key into Hermes Desktop so the agent can securely store it and execute social media actions via API calls.
Repurposing Video Content with Natural Language
To demonstrate live automation, Zach provides Hermes Agent with a YouTube URL from one of his previous videos comparing OpenClaw and Hermes. He instructs Hermes to generate an Instagram post and an X post summarizing the video. Hermes analyzes the video transcript, drafts platform-appropriate copy, generates a relevant image of the two software logos collaborating, and reports its drafted outputs.
Executing Automated Cross-Platform Publishing
Using conversational talk-to-text, Zach instructs Hermes Agent to publish the drafted content immediately. Hermes displays its step-by-step reasoning and task execution progress as it uploads the media and posts copy through Blotato. Once publishing succeeds, Hermes returns confirmation links verifying that the posts are live on both X and Instagram.
The Bottom Line
The video establishes a functional workflow for delegating multi-platform content creation and posting to an AI agent by linking Hermes Agent to Blotato via API. It shows that an agent can ingest a video link, summarize its contents, create custom drafts and graphics, and publish directly across accounts without manual copy-pasting. The presentation leaves unaddressed how the system handles complex video clip editing, long-term performance tracking, or platform rate limits.
FAQ
What is Hermes AI Agent and how does it automate social media?
Hermes Agent is an open-source AI agent that acts as an orchestration engine, accepting natural language instructions to analyze source content, generate text and image assets, and publish them to external services.
What role does Blotato play in the social media automation workflow?
Blotato serves as the social media integration layer, managing account connections, post scheduling, templates, and API endpoints for publishing across multiple platforms.
How are social media accounts connected to Blotato for automated posting?
Users navigate to the settings menu in Blotato and use one-click login buttons to authenticate accounts on platforms such as Instagram, X, LinkedIn, YouTube, Facebook, and TikTok.
How is Hermes Agent authenticated to communicate directly with Blotato?
The user copies an API key from the Blotato dashboard and pastes it into Hermes Agent, which securely stores the credential in its system keychain to perform future publishing commands.
What types of content can Hermes Agent repurpose into social posts?
Hermes Agent can ingest source media, such as YouTube video URLs, transcribe and analyze the discussion, and generate tailored posts and companion images for platforms like X and Instagram.
Worth watching for
Content creators, social media managers, and digital marketers seeking to automate multi-platform content repurposing and publishing using autonomous AI agents.
- hermes-agent
- blotato
- social-media-automation
- ai-agents
- content-repurposing