Lesson 4
20 min

Building Data Moats: Proprietary Data as Competitive Advantage

Quick Summary

A data moat exists when lawful, high-quality, hard-to-recreate data produces better customer outcomes and improves through use. Possessing a large dataset alone is not durable advantage.

What you will learn
  • ·Define a defensible data advantage
  • ·Evaluate rights, quality, feedback, and replicability
  • ·Design a responsible data flywheel