Lesson 4
20 min

Pattern Finding, Outliers, and Cohort Analysis

Quick Summary

Patterns show what is common, outliers show what is unusual, and cohorts show how comparable groups behave over time. Used together, they reveal structure that a single average can hide.

What you will learn
  • ·Interpret common patterns without assuming they prove cause
  • ·Investigate outliers as possible errors or valuable signals
  • ·Build and compare cohorts using a meaningful starting event