Lesson 2
35 min

User Research at Scale: Synthesizing Qualitative Data with AI

Quick Summary

AI excels at processing piles of qualitative customer data — interview transcripts, support tickets, sales calls — into themes, quotes, and prioritized insights. What used to be a week of analysis becomes an afternoon.

What you will learn
  • ·Use AI to synthesize customer research and extract actionable insights faster
  • ·Build an AI-assisted user interview analysis workflow
  • ·Identify patterns across large volumes of qualitative data without manual coding