SEO in the AI Era: What Has Changed and What Still Works

Quick Summary

Google AI Overviews and conversational search engines like Perplexity have changed what "ranking" means. Increasingly, the goal is being the cited source inside an AI answer, not the click-receiver below it.

What you will learn

Understand how AI Overviews and conversational search have changed SEO fundamentals
Identify which traditional SEO tactics still work and which are now counterproductive
Build a mental model for AI-era content strategy

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SEO in the AI Era: What Has Changed and What Still Works is part of AI SEO Masterclass — an intermediate module. We keep these gated so we can save your progress, recommend next steps, and personalize the curriculum.

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