SEO in the AI Era: What Has Changed and What Still Works

Quick Summary

Google AI Overviews and conversational search engines like Perplexity have changed what "ranking" means. Increasingly, the goal is being the cited source inside an AI answer, not the click-receiver below it.

What you will learn

·Understand how AI Overviews and conversational search have changed SEO fundamentals
·Identify which traditional SEO tactics still work and which are now counterproductive
·Build a mental model for AI-era content strategy