Measuring and Adapting: Analytics and Search Console in the AI Era

Quick Summary

Modern SEO measurement extends beyond rank-tracking to AI-citation monitoring, share-of-search across multiple engines, and assisted-conversion analysis. The questions to answer are different from the click-CTR-rank trifecta.

What you will learn

·Set up tracking to measure SEO performance in the AI-era search landscape
·Use Google Search Console and Analytics effectively for ongoing optimization
·Build a reporting framework that focuses on business outcomes, not vanity metrics