Lesson 2
20 min

Consistent Characters and Style Across a Project

Quick Summary

Consistency across a campaign requires a visual system, controlled references, and documented review—not merely repeating the same descriptive words. Character identity and brand style should be tested across real scenes and formats.

What you will learn
  • ·Create a reusable character and style specification
  • ·Use references and controlled variables to improve continuity
  • ·Review a set for identity, visual, and brand consistency