A smarter way to talk to your TV: Microsoft Copilot launches on Samsung TVs and monitors

Overview

Microsoft announced the launch of Copilot on select Samsung TVs and monitors, bringing its voice-powered AI to the biggest screen in the home at no cost. Copilot offers a voice interface, a friendly animated on-screen character, and visual cards for tasks like recaps, recommendations, and everyday questions. The feature is positioned as a shared, social experience for families and groups.

Key Takeaways

Copilot is launching on select Samsung TVs and monitors and is free to use.
It uses a voice-powered interface, an animated on-screen character, and visual cards.
Microsoft frames it as a social, shared experience for the living room.
Use cases include spoiler-free recaps, specific recommendations, group picks, and everyday help.
Copilot rolls out automatically and is activated with the mic button on the Samsung remote.

Stats & Key Facts

#Announced from Redmond, Washington on August 27

A smarter way to talk to your TV: Microsoft Copilot launches on Samsung TVs and monitors

What is launching

Microsoft is bringing Copilot to Samsung's screens.

›Copilot is launching on select Samsung TVs and monitors.
›The product is free to use.
›It transforms the TV into a personal and helpful companion, according to Microsoft.

David Washington, Partner General Manager at Microsoft AI, said Copilot on Samsung TVs and monitors brings AI out of your pocket and into the heart of your home.

A social, shared experience

Because it lives on the biggest screen, Copilot is framed as a group tool.

›It can spark conversations and help groups decide what to watch.
›It turns the TV into a shared space for curiosity and connection.
›It is meant for use together with family and friends.

What you can ask

The article gives example prompts across entertainment and daily life.

›Custom, spoiler-free recaps, such as catching up on The Crown from a specific episode.
›Ultra-specific recommendations, such as something like The Queen's Gambit but about cooking and under two hours.
›Group-friendly picks that balance several people's tastes.

Other examples include post-watch deep dives, such as who voiced a character, and everyday help, such as checking Saturday hiking conditions in Seattle.

A more visual experience

Copilot is designed to show answers, not just speak them.

›Copilot appears as a friendly, animated presence that reacts and lip-syncs as it speaks.
›Its expressions match the tone of the conversation.
›Movies, weather, and image results appear as rich, glanceable cards with ratings, photos, and key details.

How it works

Activation and personalization are handled through the remote and a sign-in option.

›Copilot rolls out automatically on select Samsung TVs and appears on the Apps Tab.
›Users press the mic button on the Samsung remote and speak naturally.
›An optional QR code sign-in connects a Microsoft account to enable personalization, memory, and preferences.

The collaboration builds on a long history between Microsoft and Samsung, from Windows and Office on Galaxy devices to Xbox Cloud Gaming on Samsung TVs.

Frequently Asked Questions

Where is Copilot launching?

Copilot is launching on select Samsung TVs and monitors.

Does Copilot on Samsung TVs cost anything?

No. Microsoft says the feature is free to use.

How do you activate Copilot on a Samsung TV?

Copilot rolls out automatically on select Samsung TVs and appears on the Apps Tab. Users press the mic button on the Samsung remote and speak naturally.

What kinds of tasks does Copilot handle?

It handles spoiler-free recaps, specific and group-friendly recommendations, post-watch deep dives, and everyday help such as weather and planning questions.

How is the experience personalized?

Users can sign in with a quick QR code to connect a Microsoft account, which enables personalization, memory, and preferences.

Microsoft is positioning Copilot on Samsung TVs as a free, social, voice-driven companion for the living room.