Amazon is testing Alexa+ in India with Hindi support
Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version. We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do. By joining the Alexa+ Beta programme, you'll be notified when the testing experience in Hindi (India) is available to you," the email read.
Key Takeaways
- The email added that the beta software would have bugs and might give inaccurate information or mispronounce local nuances.
The company confirmed that it is testing Alexa+ in India but didn't provide a comment.
- Amazon launched Alexa in India with English support in 2017 and added Hindi compatibility in 2019 .
More than 600 million people speak Hindi in India, and Amazon is trying to tap the market of native speakers who might speak both Hindi and English in a code-mixed way.
- Amazon first announced the generative AI-powered conversational assistant Alexa+ in 2025 .
However, its rollout was slow, and the new experience was made available to all U.
- , Canada, Brazil, Mexico, Italy, and Germany, with support for local context.
Ivan Mehta Ivan covers global consumer tech developments at TechCrunch.
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Stats & Key Facts
- #More than 600 million people speak Hindi in India, and Amazon is trying to tap the market of native speakers who might speak both Hindi and English in a code-mixed way.
Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version. Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version.
We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do. By joining the Alexa+ Beta programme, you'll be notified when the testing experience in Hindi (India) is available to you," the email read.
The email added that the beta software would have bugs and might give inaccurate information or mispronounce local nuances. The company confirmed that it is testing Alexa+ in India but didn't provide a comment. At the moment, Alexa+ is not available in India, and it is not clear when it will launch in the country.
For more details please read the original article at TechCrunch AI.
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