Anthropic starts localizing Claude pricing for India, its biggest market after the US
Claude users in India are starting to see Indian rupee-denominated subscription plans. Anthropic has started localizing Claude's pricing in India, its biggest market outside the U. , as global AI companies increasingly tailor their offerings to win users in the world's most populous nation.
Key Takeaways
- Local pricing has begun to appear for some users in India on Claude's website and mobile apps.
However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India's widely used instant payments network.
- The move is particularly significant, as India accounts for 5.
8% of global Claude usage , making it the service's second-largest market after the U.
- Moreover, prices on Claude's mobile apps vary slightly from those listed on its website.
The Indian rupee pricing comes amid Anthropic's growing focus on India.
- The restriction on Fable 5 has since been lifted , though access to Mythos 5 remains limited.
India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers.
- Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle.
Local pricing has begun to appear for some users in India on Claude's website and mobile apps. However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India's widely used instant payments network. Users still need to pay by card or through Apple's and Google's app store billing systems.
This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support. Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. The move is particularly significant, as India accounts for 5.
8% of global Claude usage , making it the service's second-largest market after the U. On Claude's website in India, Anthropic is listing Claude Pro at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.
For more details please read the original article at TechCrunch AI.
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