Anthropic starts localizing Claude pricing for India, its biggest market after the US
Claude users in India are starting to see Indian rupee-denominated subscription plans. Anthropic has started localizing Claude's pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world's most populous nation. Local pricing has begun to appear for some users in India on Claude's website and mobile apps.
Key Takeaways
- However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India's widely used instant payments network.
Users still need to pay by card or through Apple's and Google's app store billing systems.
- The move is particularly significant, as India accounts for 5.8% of global Claude usage , making it the service's second-largest market after the U.S., according to Anthropic.
Moreover, prices on Claude's mobile apps vary slightly from those listed on its website.
- That expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S.
entities, prompting some Indian developers and startup founders to consider alternatives to American AI models.
- Anthropic did not respond to a request for comment on the Indian rupee pricing rollout.
Jagmeet Singh Reporter Jagmeet covers startups, tech policy-related updates, and all other major tech-centric developments from India for TechCrunch.
- Savings end June 26, 11:59 p.m. PT .
However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India's widely used instant payments network. Users still need to pay by card or through Apple's and Google's app store billing systems. This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support.
Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. The move is particularly significant, as India accounts for 5.8% of global Claude usage , making it the service's second-largest market after the U.S., according to Anthropic.
Moreover, prices on Claude's mobile apps vary slightly from those listed on its website. The Indian rupee pricing comes amid Anthropic's growing focus on India. The Claude maker opened an office in Bengaluru in February, after announcing the move in October, and in January appointed former Microsoft India managing director Irina Ghose to lead its business in the country.
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