Anthropic's newest ad is creeping people out
Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt - which leans into criticism of AI as a way to make Anthropic seem aware of the responsibility it carries - would appear to be more of the same. Anthropic is known for its creative marketing, but the AI company may have been a little bit too creative when it conjured up its most recent advertisement.
Key Takeaways
- Titled "There's hope in hard questions," the company's latest ad has been unsettling viewers with its weird imagery and doomer-ist tone.
The ad begins with a video of a burning house (not exactly a heartwarming start) before pivoting to a series of still images.
- At the same time, it's also not particularly far afield from the company's past messaging.
This latest marketing stunt - which leans into criticism of AI as a way to make Anthropic seem aware of (and therefore distinctly worthy of) the responsibility it carries - would appear to be more of the same.
- With the worst corporate communications ever," another person said .
"[T]he EAs [effective altruists] at anthropic really must be living in a bubble of ai psychosis to think this would go down well," a critical poster remarked .
- '" said one commenter, sharing the cemetery image that appears in the ad.
- Those ads earned it a good amount of positive buzz - as well as the smoldering rage of its competitor.
Titled "There's hope in hard questions," the company's latest ad has been unsettling viewers with its weird imagery and doomer-ist tone. The ad begins with a video of a burning house (not exactly a heartwarming start) before pivoting to a series of still images. These images include a crowd of people being surveilled by facial recognition, a homeless person sleeping on the street, rows upon rows of tombstones in a cemetery, and what appears to be a group of laborers toiling in a mine where (presumably) raw materials for smartphones are being dug up.
Meanwhile, a voice-over track features different people asking questions like "Can AI be trusted? " and "Who's gonna hit the brakes if we need to? " In short: Not exactly the family-friendly crowd-pleaser of the year.
At the same time, it's also not particularly far afield from the company's past messaging. Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt - which leans into criticism of AI as a way to make Anthropic seem aware of (and therefore distinctly worthy of) the responsibility it carries - would appear to be more of the same.
For more details please read the original article at TechCrunch AI.
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