Artificial Intelligence Sneaks Into the World Cup Thanks to Google Gemini

Google has made its Gemini AI a main global sponsor of Argentina's national football teams, placing the Gemini logo on training kits and building the technology into the defending champion's preparation for the 2026 FIFA World Cup. Argentina's coaching staff and players use Gemini for tactical analysis, injury prevention, and breakdowns of their own and opponents' statistics. It is one of three national-team deals Google struck, alongside France and the United States, to put Gemini in front of a global audience during the tournament.