Google Cloud sees its marketplace as the launchpad for the agentic enterprise
Enterprise software buyers are moving fast — and they’re no longer shopping the way they used to. The shift toward platform-centric, outcome-driven procurement is accelerating the new agentic reality that’s transforming how work gets done, creating a rare window for companies that have positioned themselves at the intersection of distribution and autonomous AI. As Google […] The post Google Cloud sees its marketplace as the launchpad for the agentic enterprise appeared first on SiliconANGLE.
Key Takeaways
- Explore how the agentic reality is reshaping enterprise procurement and why cloud marketplaces are the preferred engine for deploying AI-native solutions.
UPDATED 11:39 EDT / MAY 12 2026 AI Google Cloud sees its marketplace as the launchpad for the agentic enterprise by Kelly Knight SHARE Enterprise software buyers are moving fast - and they're no longer shopping the way they used to.
- We're making a big bet on that.
They discussed agentic reality, the growth of Google Cloud Marketplace and the Red Hat Lightspeed Agent now available to IT administrators.
- "Think of it as an end-to-end platform to enable companies to build, scale, govern and optimize agents," Vu said.
"From there, we can put these agents into everyday workflows.
- To further accelerate partner readiness for agentic reality, Google has committed $750 million to its partner ecosystem, covering technical workshops, deployment incentives and access to forward-deployed engineers.
That investment reflects a broader urgency - the time for partners to position themselves in the agentic economy is now, Vu noted.
- ) Photo: SiliconANGLE A message from John Furrier, co-founder of SiliconANGLE: Support our mission to keep content open and free by engaging with theCUBE community.
Stats & Key Facts
- #As Google LLC's cloud business posts an $80 billion annual run rate and a $462 billion committed spend backlog, the Google Cloud Marketplace is emerging as the distribution backbone of the agentic enterprise, according to Dai Vu (pictured), managing director of the Cloud Marketplace at Google Cloud.
- #To meet that demand, Google has launched the Gemini Enterprise Agent Platform , which now hosts more than 2,000 agents from companies including ServiceNow Inc.
- #To further accelerate partner readiness for agentic reality, Google has committed $750 million to its partner ecosystem, covering technical workshops, deployment incentives and access to forward-deployed engineers.
Explore how the agentic reality is reshaping enterprise procurement and why cloud marketplaces are the preferred engine for deploying AI-native solutions. UPDATED 11:39 EDT / MAY 12 2026 AI Google Cloud sees its marketplace as the launchpad for the agentic enterprise by Kelly Knight SHARE Enterprise software buyers are moving fast - and they're no longer shopping the way they used to. The shift toward platform-centric, outcome-driven procurement is accelerating the new agentic reality that's transforming how work gets done, creating a rare window for companies that have positioned themselves at the intersection of distribution and autonomous AI.
As Google LLC's cloud business posts an $80 billion annual run rate and a $462 billion committed spend backlog, the Google Cloud Marketplace is emerging as the distribution backbone of the agentic enterprise, according to Dai Vu (pictured), managing director of the Cloud Marketplace at Google Cloud. "We believe this is a massive transformation. This is not a slow upgrade," Vu said.
) Agentic reality reshapes the cloud marketplace model Enterprise buyers increasingly want complete solutions - combinations of products, services, data and AI models - rather than point tools, and that shift is playing directly into the marketplace model, Vu noted. To meet that demand, Google has launched the Gemini Enterprise Agent Platform , which now hosts more than 2,000 agents from companies including ServiceNow Inc. , available for enterprise deployment.
For more details please read the original article at SiliconANGLE AI.
Continue Learning
Comments
Sign in to join the conversation