How a two-person SEO shop is building an engine to run twelve clients in thirty minutes a month
Adrian Martinez, who runs the Toronto agency Hire Adrian with his wife, is building an AI delivery system to serve roughly twelve SEO and answer engine optimization clients while keeping the team at two people. The goal is to shrink hands-on work from 10 to 15 hours per client each month down to about 30 minutes, without hiring account managers. He pairs Claude for planning and decisions with Zapier MCP, which connects the agent to WordPress, reporting tools, and image generation so plans turn into real production work.
Key Takeaways
- Adrian Martinez uses Zapier MCP to publish in WordPress, generate reports, and scale a twelve-client SEO/AEO practice without adding headcount.
- When he needs something executed in production, he describes the outcome and the parameters.
- A Claude artifact serves as the control surface, almost like a lightweight project board for each client.
Adrian chooses which pieces move into draft, which stop for his review, and which can run automatically.
- The split matters for anyone running a services business with AI.
Claude is where Adrian plans, iterates, and holds context across clients.
- Calls go unanswered while crews are on site.
Adrian Martinez uses Zapier MCP to publish in WordPress, generate reports, and scale a twelve-client SEO/AEO practice without adding headcount. Adrian Martinez runs a digital marketing agency in Toronto focused on Website Design, SEO, and answer engine optimization (AEO). He and his wife deliver for about twelve clients today.
Each account takes 10 to fifteen hours a month in hands-on work: research, drafts, technical SEO, and reporting. That math caps growth before it caps ambition. Adrian's bet isn't to hire a dozen account managers first.
It is to build a delivery engine that maintains high quality while the team stays small. One place to run the agency Adrian had already been using Zapier for years on classic automations for client SEO work. When he started building in Claude , he connected Zapier MCP so the agent could access the apps his clients actually use: WordPress, reporting sources, image generation, and dozens of tools that do not offer a native Claude connection.
For more details please read the original article at Zapier AI Blog.
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