How Gourmet Ads uses Zapier MCP to turn Salesforce and Atlassian into a weekly growth report
Gourmet Ads, an 18-year-old digital advertising business, wired Salesforce and Atlassian Confluence together through Zapier MCP so an AI assistant produces a weekly growth report on its own. The report bundles six parts and five recommended actions, each scoped to take under 20 minutes, and it has already caught fake traffic, a broken link, and a sales pipeline gap. President Benjamin Christie says the setup lifted his personal output by 30 to 40 percent and turned a multi-day engineering job into something he tests from his desk.
Key Takeaways
- Gourmet Ads uses Zapier MCP to connect Salesforce, Google Analytics, and Atlassian Confluence into reports that point the team to its next growth fixes.
Benjamin Christie runs Gourmet Ads , a digital advertising business that helps food brands reach household grocery buyers and home cooks online.
- The formats are inconsistent: CSV files, Excel sheets, and tables in the body of a message.
Of about 30 advertising partnerships, 12 use Zapier workflows to turn emailed reports into usable data.
- But the team still needed a better way to connect data from different systems for analysis.
- Then Justin went on three weeks' leave.
"I thought, well, maybe I can build a report that's amazing," Benjamin said.
- "Instead of it just taking up hours of Justin's Friday, now it has so many gems we can use."
Stats & Key Facts
- #Gourmet Ads, an 18-year-old digital advertising business, wired Salesforce and Atlassian Confluence together through Zapier MCP so an AI assistant produces a weekly growth report on its own.
- #The report bundles six parts and five recommended actions, each scoped to take under 20 minutes, and it has already caught fake traffic, a broken link, and a sales pipeline gap.
Gourmet Ads uses Zapier MCP to connect Salesforce, Google Analytics, and Atlassian Confluence into reports that point the team to its next growth fixes. Benjamin Christie runs Gourmet Ads , a digital advertising business that helps food brands reach household grocery buyers and home cooks online. The company has been around for 18 years.
Its advertising customers include supermarkets, food and beverage brands, and global advertising agencies. The engineering and product teams are small, which means every operational idea competes with product work, client work, reporting work, and the thousand small jobs that come with running an established advertising business. That is why Benjamin pays attention to any workflow that helps the team see what needs attention without adding more reporting work.
The reporting problem Zapier already solved Since 2018, Zapier has helped Gourmet Ads solve one of the least glamorous problems in advertising: daily reporting for Prebid partners. Some partners provide real-time reporting through APIs. Others send daily reports by email.
For more details please read the original article at Zapier AI Blog.
Continue Learning
Comments
Comments appear only after moderation. Your email identifies your submission to the moderator and is never displayed here.
No approved comments yet.