How Yahoo enhances search retargeting using Amazon Bedrock
Yahoo has integrated Amazon Bedrock into its Yahoo DSP ad tech suite to upgrade its Search Retargeting (SRT) capabilities. This solution connects prior search intent with display, video, and native advertising formats. By using artificial intelligence, the system identifies and engages users who demonstrate intent across Yahoo and partner networks.
Key Takeaways
- Yahoo has deployed Amazon Bedrock within its Yahoo DSP ad tech suite to upgrade its Search Retargeting (SRT) capabilities.
SRT functions as an audience targeting tool that allows advertisers to connect with individuals based on their past search actions.
- The technology bridges basic search intent with multiple format types, including display, native, and video advertising.
Beyond analyzing standard keywords typed directly into Yahoo Search, the system applies artificial intelligence to evaluate broader search behavior.
- It identifies users showing clear intent across both Yahoo property pages and integrated partner systems.
This integration demonstrates how cloud AI tools like Amazon Bedrock can be embedded into ad tech suites to expand audience reach.
- Yahoo incorporated Amazon Bedrock into the Yahoo DSP ad tech suite to improve its Search Retargeting capabilities.
Search Retargeting connects historical search intent with display, video, and native ad formats for advertisers.
- The upgraded system leverages artificial intelligence to evaluate search activity across Yahoo and connected partner networks.
Yahoo has deployed Amazon Bedrock within its Yahoo DSP ad tech suite to upgrade its Search Retargeting (SRT) capabilities. SRT functions as an audience targeting tool that allows advertisers to connect with individuals based on their past search actions. The technology bridges basic search intent with multiple format types, including display, native, and video advertising.
Beyond analyzing standard keywords typed directly into Yahoo Search, the system applies artificial intelligence to evaluate broader search behavior. It identifies users showing clear intent across both Yahoo property pages and integrated partner systems. This integration demonstrates how cloud AI tools like Amazon Bedrock can be embedded into ad tech suites to expand audience reach.
Yahoo incorporated Amazon Bedrock into the Yahoo DSP ad tech suite to improve its Search Retargeting capabilities. Search Retargeting connects historical search intent with display, video, and native ad formats for advertisers. The upgraded system leverages artificial intelligence to evaluate search activity across Yahoo and connected partner networks.
For more details please read the original article at AWS Machine Learning.
Continue Learning
Comments
Comments appear only after moderation. Your email identifies your submission to the moderator and is never displayed here.
No approved comments yet.