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🟢TechCrunch AI
June 20, 2026
General AI

In the Weights is your new AI-centric vanity search

Overview

Anyone who's Googled themselves recently knows that it doesn't quite hit the way it used to. Sure, there's everything going on with Google search itself , but there's also an inescapable feeling that web search isn't the canonical source of information that it used to be, with just as many people learning about who you and I might be from chatbots.

Key Takeaways

  • what's your In the Weights score?

    Thomas Dimson and Joey Flynn had a similar feeling, leading them to create In the Weights .

  • Give up to 10 results, each with a short description and confidence.

    " It then "cluster[s] similar descriptions together and assign[s] a strength score.

  • The results also show which models returned which answers for a given name, and they highlight potential hallucinations - apparently GPT-5.

    4 Mini says that Anthony Ha is an "ambiguous name form that could refer to multiple people with the initials A.

  • " "Reception has been insane so far, we thought this would be a mild curiosity but it seems like it has struck a nerve of wanting to see if you live forever in the super intelligence (the comparison factor doesn't hurt either!

    While I'm not as convinced that being "remembered" by a chatbot is a guaranteed ticket to immortality, I can't deny that I find the results both intriguing and jealousy-inducing, especially since they're codified in an easy-to-compare score.

  • Previously, he worked as a tech reporter at Adweek, a senior editor at VentureBeat, a local government reporter at the Hollister Free Lance, and vice president of content at a VC firm.

Stats & Key Facts

  • #" For example, this humble tech blogger received a strength score of 641, placing me in the top 6% of names.

Thomas Dimson and Joey Flynn had a similar feeling, leading them to create In the Weights . The "weights" in question are the numerical parameters that shape an AI model's training and output, so the website purports to measure how well "a model is able to recall someone without using tools like web search. " "Being in the weights means your existence was deemed important in the process of creating superhuman artificial intelligence," the website says.

To achieve this, In the Weights supposedly queries different models (including Grok, Gemini, multiple versions of GPT, Claude, and Llama, plus lesser known models) with a question similar to, "Who is <name>? Give up to 10 results, each with a short description and confidence. " It then "cluster[s] similar descriptions together and assign[s] a strength score.

" For example, this humble tech blogger received a strength score of 641, placing me in the top 6% of names. I was feeling pretty good until I saw that multiple TechCrunch colleagues scored even higher. And the leaderboard has been shifting as I write this post, with "Home Alone" star Macaulay Culkin currently in the top slot with a strength score of 988, neck-and-neck with opera singer Luciano Pavarotti.

For more details please read the original article at TechCrunch AI.

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Originally published by TechCrunch AI
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