Influencers draw backlash for attending OpenAI's first luxury trip
OpenAI's first-ever influencer brand trip is sparking online backlash as tensions over the use of AI continue. Over the weekend, OpenAI took what appears to be a handful of influencers to a luxury retreat in upstate New York for what was called "Summer Club. " There, the creators were treated to farm-to-table dinners, wellness activities like beekeeping, and classes on how to better use OpenAI products.
Key Takeaways
- One creator posted about making a website, while another took a photo of a brochure that said "painting workshop" on it.
The videos were aesthetic and lighthearted, but many of the comments were not.
- When reached for comment, OpenAI spokesperson Drew Pusateri said that OpenAI works with a range of creators as part of a broader marketing effort to help people understand more practical ways to use ChatGPT.
One purpose of the trip was to teach creators how to use the newly released ChatGPT Work , which can help users with tasks like drafting documents and presentations.
- We'll continue to value them, just as we do traditional media and other marketing partners.
" It's not surprising that OpenAI is enlisting influencers by offering luxury brand trips.
- It's important to note that OpenAI is not the only AI lab that has worked with influencers.
Anthropic reportedly hosted an influencer brand dinner for Claude, and back in February, Microsoft Copilot hosted an influencer brand trip to the Super Bowl, the tech newsletter Sarah and Kate reported.
- The commenter pointed out that many Americans have a negative view of AI and that there needs to be a conversation about how to use the technology more responsibly.
OpenAI's first-ever influencer brand trip is sparking online backlash as tensions over the use of AI continue. OpenAI's first-ever influencer brand trip is sparking online backlash as tensions over the use of AI continue. Over the weekend, OpenAI took what appears to be a handful of influencers to a luxury retreat in upstate New York for what was called "Summer Club.
" There, the creators were treated to farm-to-table dinners, wellness activities like beekeeping, and classes on how to better use OpenAI products. One creator posted about making a website, while another took a photo of a brochure that said "painting workshop" on it. The videos were aesthetic and lighthearted, but many of the comments were not.
One influencer, for example, who posted about going on the trip on her TikTok and Instagram had comments from people insinuating she sold her soul "for a nice hotel room," or asking if she could do a video reconciling her trip with AI data centers' environmental impact. Another influencer who posted about the trip was asked if she was going to do a get-ready-with-me (the popular video format where influencers record their process of getting ready) about touring a data center. When TechCrunch reached out to a third influencer about her time on the trip, she appeared to have deleted the video she made about her time there, although she retained others that don't explicitly reference that they were part of the OpenAI brand trip.
For more details please read the original article at TechCrunch AI.
Continue Learning
Comments
Sign in to join the conversation