KPMG pulls report on AI usage due to apparent hallucinations
Professional services firm KPMG pulled a report titled Redefining excellence in the age of agentic AI after several organizations said its claims about their AI usage were untrue. Research group GPTZero identified inaccuracies in the report, published in October 2025, and attributed them to AI hallucinations. UBS, the UK's National Health Service, Swiss Federal Railways, and Transport for London all told the Financial Times that the report's claims about their AI usage were untrue or misleading.
Key Takeaways
- Once again, AI proves to be an unreliable source of information about AI.
pulls report on AI usage due to apparent hallucinations Professional services firm KPMG has pulled a report titled, "Redefining excellence in the age of agentic AI," after numerous organizations said the report's claims about their AI usage were untrue.
- Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025.
GPTZero told the FT that the inaccuracies stemmed from AI hallucinations .
- In other words, the professional services firm appears to have used AI to help write a report about AI.
A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation.
- "We expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources," the spokesperson said.
Last month, EY withdrew a report on loyalty rewards programs that appeared to include fake footnotes and AI hallucinations.
- Anthony Ha 11 minutes ago AI OpenAI faces investigation from state attorneys general Anthony Ha 1 day ago AI Anthropic's safety warnings may have just backfired - the government has pulled the plug on its most powerful AI Connie Loizos 2 days ago Latest in AI AI As AI companies race to go public, who else is along for the ride?
Stats & Key Facts
- #Anthony Ha 11 minutes ago AI OpenAI faces investigation from state attorneys general Anthony Ha 1 day ago AI Anthropic's safety warnings may have just backfired - the government has pulled the plug on its most powerful AI Connie Loizos 2 days ago Latest in AI AI As AI companies race to go public, who else is along for the ride?
Once again, AI proves to be an unreliable source of information about AI. pulls report on AI usage due to apparent hallucinations Professional services firm KPMG has pulled a report titled, "Redefining excellence in the age of agentic AI," after numerous organizations said the report's claims about their AI usage were untrue. Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025.
GPTZero told the FT that the inaccuracies stemmed from AI hallucinations . In other words, the professional services firm appears to have used AI to help write a report about AI. UBS, the UK's National Health Service, Swiss Federal Railways, and Transport for London all told the FT that the report's claims about their AI usage were either untrue or misleading.
A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation. "We expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources," the spokesperson said. Last month, EY withdrew a report on loyalty rewards programs that appeared to include fake footnotes and AI hallucinations.
For more details please read the original article at TechCrunch AI.
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