Main Character Energy: 2025 trend recap

Overview

Microsoft's Copilot team published a lighthearted 2025 trend recap from MAI, summarizing what people talked about with Copilot over the year. The post frames Copilot's mission as making the user the main character and shares playful comparisons of trending topics, with stats curated by MAI technical staff member Sophia Chen. It points readers to a fuller MAI blog post and paper for deeper analysis of how people use Copilot over time.

Key Takeaways

The recap comes from MAI, which the post says recently shared its plan to build human-centered superintelligence.
The stated mission for the year was to make the user the main character.
The stats were curated by Sophia Chen, an MAI technical staff member.
The post highlights playful, trend-based comparisons rather than formal metrics.
Readers are pointed to the MAI blog post and paper for a deeper look at usage over time.

Stats & Key Facts

#You agonized about Jeremiah 4x more than Conrad
#Concern for the 100 men was 9x that for the one gorilla
#Questions about hunting demons came up 22x more than SODA POP
#Core memories appeared 5% of the time compared to brain rot
#Boomers were liked 54x more than doomers
#Main character energy was discussed 7x more than NPCs

What the recap is

This is a year-in-review style post from the Copilot team.

›It recaps 2025 conversation trends seen across Copilot.
›It frames the year's mission as making the user the main character.
›Stats were curated by Sophia Chen of MAI technical staff.

The post opens by noting MAI recently shared its plan to build human-centered superintelligence, while acknowledging it has not solved nuclear fusion or transformed medical treatment.

Daily rhythms and habits

›People coded more during the week and gamed more on weekends.
›School, entrepreneurship, and personal finance topics showed people locking in 20x more often than being cooked.
›The post says core memories appeared only 5% of the time compared to brain rot.

The team notes its MAI blog post and paper go deeper into how Copilot fits into people's daily rhythms.

Cultural comparisons

›A basketball icon was treated as a sunshine 11x more than LeEvil.
›Boomers were liked 54x more than doomers, framed against MAI rejecting binaries of boom and doom.
›Main character energy was discussed 7x more than NPCs.