Merchantee secures €1.8M for European marketplace expansion

Overview

Merchantee, a Prague-based startup building AI-driven marketplace intelligence software for online sellers, raised €1.8 million in a new funding round led by Reflex Capital. The money funds product development and a European expansion that starts in Poland and Germany. The platform automates the thousands of pricing, promotion, and campaign decisions sellers face when listing products across multiple online marketplaces at once.

Key Takeaways

Merchantee raised €1.8 million to expand its AI marketplace tools across Europe, with Reflex Capital leading the round.
The software automates pricing, promotions, and catalogue decisions for sellers who list the same products across several marketplaces.
Hundreds of sellers and brands such as Philips, Lindt, SodaStream, and Vilgain already use the platform.
European expansion starts with Poland and Germany in 2026, followed by France, the Netherlands, and Italy in 2027.
The roadmap adds eMag, BOL, and Cdiscount integrations, taking the platform from two supported marketplaces to five within the year.
Founder and CEO Jakub Vraspír previously helped launch Mall.cz, the first marketplace in Czechia and Slovakia.

Stats & Key Facts

#€1.8 million raised in the new funding round.
#3 investors took part: Reflex Capital, Czech Founders VC, and Lighthouse Ventures.
#Hundreds of sellers and digital commerce teams currently use the platform.
#5 European countries are targeted across the expansion plan: Poland, Germany, France, the Netherlands, and Italy.
#5 supported marketplaces planned within the year, up from 2 today, after adding eMag, BOL, and Cdiscount.
#Founded in 2023, according to company background.

€1.8 Million Round Led by Reflex Capital

The new capital comes from a group of Central European investors.

›Reflex Capital led the €1.8 million round.
›Czech Founders VC and Lighthouse Ventures also took part.
›The funding goes toward faster product development and support for more marketplaces.
›Merchantee is based in Prague and was founded in 2023.

How the AI Marketplace Platform Helps Online Sellers

Merchantee targets the daily grind of selling across many storefronts at once.

The platform pulls together catalogue, pricing, and campaign data from the marketplaces a seller uses. It then recommends and carries out actions such as adjusting prices, picking promotional campaigns, and improving how product listings perform.

Sellers who list the same products across several marketplaces face thousands of small decisions. Merchantee uses AI to automate those choices so teams spend less time managing each storefront by hand.

Brands Like Philips and Lindt Already On Board

The company serves a mix of large brands and smaller sellers.

›Customers include Philips, Lindt, SodaStream, and Vilgain.
›Hundreds of sellers and digital commerce teams use the software.
›Most current users sit across Central Europe.

Expansion Plan From Poland to Italy

The European rollout follows a staged country order.

›Poland and Germany come first, both targeted for 2026.
›France, the Netherlands, and Italy follow in 2027.
›The plan covers five countries in total across the two years.

Roadmap Adds eMag, BOL, and Cdiscount

More marketplace integrations are next on the build list.

Merchantee plans to add support for the eMag, BOL, and Cdiscount marketplaces. These integrations would take the platform from two supported marketplaces to five within the year.

Longer term, the company wants to build more autonomous AI features and study agent-to-agent commerce, where software handles trading decisions with little manual input.

Founder Jakub Vraspír and the Marketplace Pitch

The chief executive points to a gap between large and small sellers.

Founder and CEO Jakub Vraspír spent years inside the European marketplace world and helped launch Mall.cz, the first marketplace in Czechia and Slovakia, now owned by the Allegro Group.

Vraspír argues that scaling marketplace sales requires thousands of decisions across pricing, campaigns, and promotions. He frames Merchantee as a way to automate those decisions and put smaller sellers on more even footing with bigger operators.

What This Means for E-Commerce Teams

The story reflects a broader shift toward automated selling tools.

For non-technical business owners, the takeaway is simple. Selling across many marketplaces multiplies the work of setting prices, running promotions, and keeping listings competitive. Tools like Merchantee aim to take that repetitive decision-making off a team's plate.

The funding signals investor interest in agentic software that acts on a seller's behalf rather than only reporting data. As more marketplaces and countries get added, sellers gain a single place to manage listings that would otherwise need separate attention in each storefront.

Frequently Asked Questions

How much did Merchantee raise and who led the round?

Merchantee raised €1.8 million. Reflex Capital led the round, with Czech Founders VC and Lighthouse Ventures also taking part.

What does Merchantee's software do?

It helps e-commerce sellers manage pricing, promotions, and catalogue performance across several online marketplaces at once. The AI automates many of the small decisions sellers face when listing the same products in different storefronts.

Which countries will Merchantee expand into?

The European push starts with Poland and Germany in 2026, followed by France, the Netherlands, and Italy in 2027.

Which marketplaces will Merchantee support next?

The roadmap adds eMag, BOL, and Cdiscount integrations, which would take the platform from two supported marketplaces to five within the year.

Who founded Merchantee?

Jakub Vraspír founded Merchantee and serves as CEO. He earlier helped launch Mall.cz, the first marketplace in Czechia and Slovakia, now owned by the Allegro Group.

Merchantee's €1.8 million round backs a push to automate marketplace selling for online merchants and to widen its reach across Europe. With new country launches and marketplace integrations planned through 2027, the company aims to give sellers one tool for decisions that usually span many storefronts.