Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank
In a TechCrunch Equity video, Poppi co-founder Allison Ellsworth explains how she turned a kitchen experiment into a $1.95 billion PepsiCo acquisition. She covers pitching on Shark Tank, going viral on TikTok, buying a last-minute Super Bowl ad, and returning to Shark Tank as a guest investor. The piece sets Poppi against long-standing venture skepticism toward beverage startups.
Key Takeaways
- Watch as Poppi's co-founder breaks down how she turned a kitchen experiment into a $1.95 billion PepsiCo acquisition, from pitching on Shark Tank to going viral on TikTok and returning as a guest Shark herself.
For years, venture capitalists have been skeptical of beverage startups , citing thin margins and brutal distribution as reasons most brands never break out.
- But a new wave of "functional soda" companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo .
On this episode of TechCrunch's Equity podcast, is joined by Poppi co-founder Allison Ellsworth to talk about building a beverage startup in a venture world dominated by SaaS and AI.
- From pitching on Shark Tank while nine months pregnant to going viral on TikTok and buying a last-minute Super Bowl ad, Ellsworth breaks down what it really takes to build a category-defining consumer brand - and what she looks for now that she's back on Shark Tank as an investor herself.
- Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network's flagship podcast.
Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband.
- Through candid fireside chats and high-impact networking, you'll walk away with valuable insights and new connections.
Stats & Key Facts
- #In a TechCrunch Equity video, Poppi co-founder Allison Ellsworth explains how she turned a kitchen experiment into a $1.95 billion PepsiCo acquisition.
- #Watch as Poppi's co-founder breaks down how she turned a kitchen experiment into a $1.95 billion PepsiCo acquisition, from pitching on Shark Tank to going viral on TikTok and returning as a guest Shark herself.
- #But a new wave of "functional soda" companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo .
Watch as Poppi's co-founder breaks down how she turned a kitchen experiment into a $1.95 billion PepsiCo acquisition, from pitching on Shark Tank to going viral on TikTok and returning as a guest Shark herself. For years, venture capitalists have been skeptical of beverage startups , citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of "functional soda" companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo .
On this episode of TechCrunch's Equity podcast, is joined by Poppi co-founder Allison Ellsworth to talk about building a beverage startup in a venture world dominated by SaaS and AI. From pitching on Shark Tank while nine months pregnant to going viral on TikTok and buying a last-minute Super Bowl ad, Ellsworth breaks down what it really takes to build a category-defining consumer brand - and what she looks for now that she's back on Shark Tank as an investor herself.
You also can follow Equity on X and Threads , at @EquityPod. Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network's flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband.
For more details please read the original article at TechCrunch M&A.
Continue Learning
Comments
Comments appear only after moderation. Your email identifies your submission to the moderator and is never displayed here.
No approved comments yet.