Promptwatch raises €6M to expand its end-to-end AI search optimisation platform
Amsterdam-basedPromptwatch, an AI Search Optimisation (GEO) platform, has raised €6 million inseed funding. The round was led by seed + speed Ventures, with participationfrom Blum Ventures, while Arch... Promptwatch develops an AI search optimisation platform that helps organisations understand, monitor and improve how they are represented in AI-generated search results through analytics, content optimisation and automated workflows.
Key Takeaways
- Artificial Intelligence Promptwatch raises €6M to expand its end-to-end AI search optimisation platform Promptwatch develops an AI search optimisation platform that helps organisations understand, monitor and improve how they are represented in AI-generated search results through analytics, content optimisation and automated workflows.
The round was led by seed + speed Ventures , with participation from Blum Ventures, while Arches Capital followed on from its pre-seed investment made in September last year.
- As AI-powered search reshapes how people discover products and services, businesses are increasingly seeking ways to manage their visibility across generative AI platforms.
Unlike traditional search, where marketers can monitor rankings and website traffic, AI-generated responses reference brands, compare providers and cite sources without clearly indicating how that information is selected.
- Beyond providing insights, Promptwatch automates much of the optimisation process.
Its agentic AI engine prioritises optimisation opportunities, generates AI-ready content and publishes it directly through integrations with content management systems.
- He added: In less than a year, we've built advanced capabilities including our Content Agent, Actions and Model Context Protocol (MCP), which connects Promptwatch to AI tools such as ChatGPT and Claude.
With Agentic AI Search Optimisation, we're making it easier for organisations to scale their AI search marketing through automated execution.
- What would you like us to deliver to you?
Stats & Key Facts
- #Amsterdam-basedPromptwatch, an AI Search Optimisation (GEO) platform, has raised €6 million inseed funding.
- #Tamara Djurickovic 1 hour ago Share Share Send email Copy link Amsterdam-based Promptwatch , an AI Search Optimisation (GEO) platform, has raised €6 million in seed funding.
- #Powered by more than 10 million data points collected daily from real user prompts, AI responses, citations, model updates, agentic traffic and content types, the platform analyses how AI models perceive brands.
Promptwatch develops an AI search optimisation platform that helps organisations understand, monitor and improve how they are represented in AI-generated search results through analytics, content optimisation and automated workflows. Artificial Intelligence Promptwatch raises €6M to expand its end-to-end AI search optimisation platform Promptwatch develops an AI search optimisation platform that helps organisations understand, monitor and improve how they are represented in AI-generated search results through analytics, content optimisation and automated workflows. Tamara Djurickovic 1 hour ago Share Share Send email Copy link Amsterdam-based Promptwatch , an AI Search Optimisation (GEO) platform, has raised €6 million in seed funding.
The round was led by seed + speed Ventures , with participation from Blum Ventures, while Arches Capital followed on from its pre-seed investment made in September last year. Founded in 2025 by Gijs de Groot and Klaas Foppen , Promptwatch helps organisations understand and improve how they are represented in AI-generated search results. Its platform is used by more than 1,840 organisations, including Duolingo, Fireflies and Monks.
As AI-powered search reshapes how people discover products and services, businesses are increasingly seeking ways to manage their visibility across generative AI platforms. Unlike traditional search, where marketers can monitor rankings and website traffic, AI-generated responses reference brands, compare providers and cite sources without clearly indicating how that information is selected. Promptwatch addresses this challenge by providing organisations with insights into how AI models perceive their brands.
For more details please read the original article at Tech.eu.
Continue Learning
Comments
Sign in to join the conversation