Publicis Sapient launches Sustain to transform IT operations with AI-enabled support
Publicis Sapient announced Sapient Sustain, a service that uses agentic AI to improve the reliability of IT operations and managed services. The platform pairs AI agents with human expertise to anticipate and resolve issues before they affect the business, using an enterprise context graph, self-healing workflows and predictive models. Nissan Motor Co. is named as a customer that reported large gains in cost, resolution speed and uptime.
Key Takeaways
- Sapient Sustain uses agentic AI to improve IT operations and managed services reliability, combining AI agents with human expertise.
- It builds an enterprise context graph connecting tickets, logs and systems atop a consolidated knowledge base.
- The platform uses self-healing workflows and predictive models to catch and intervene on issues before they cause business impact.
- Nissan is named as a customer using multi-agent orchestration to streamline incident triage and reduce handoffs.
- Industry reports cited show high interest in agentic AI but low readiness to implement at scale.
Stats & Key Facts
- #Nissan saw a 40% reduction in operational costs
- #Nissan reported over 62% same-day issue resolution rates, an improvement of 72% over previous rates
- #Nissan recorded an 80% shift from reactive to proactive operations
- #Nissan maintained 99.99% platform uptime
- #IBM report: 80% reported CEO-driven AI mandates but only 11% feel fully prepared to implement at scale

What Sapient Sustain is
The service targets reliability of core IT systems using agentic AI.
- ›Improves reliability of IT operations and managed services.
- ›Pairs AI agents with human expertise to anticipate and resolve issues.
- ›Supports critical application needs, sustainability and reliability of core systems.
Chief Executive Nigel Vaz said enterprises face increasing pressure to improve reliability, reduce costs and operate at greater speed, and described Sustain as a model where AI agents and human expertise work together to resolve issues before they affect the business.
The problem it addresses
- ›IT teams contend with legacy systems separated by time, data, distribution and integration.
- ›Traditional automation often relies on manual copy-paste, data entry and email back-and-forth.
- ›This creates tangled communication, poor visibility and inconsistent experiences.
The article frames enterprise modernization as a turf war between scaling AI and legacy systems, where a lack of symmetry produces broken connectivity between platforms.
How the platform works
- ›Builds an enterprise context graph connecting tickets, logs and systems.
- ›Sits atop a consolidated knowledge base for end users, businesses and engineers.
- ›Uses self-healing workflows and proactive, autonomous capabilities for recurring issues.
For problems no one anticipates, Sustain uses predictive models to catch issues early, intervening with suggested edits or changes before errors cause business impact. The company combines these features with customizable AI agents that operate across multiple clouds.
State of agentic AI adoption
- ›A Forrester Research report this month found three-quarters of enterprise leaders are adopting the technology, but only a small minority have it in production.
- ›An IBM report noted 80% of respondents reported CEO-driven AI transformation mandates.
- ›Only 11% of those respondents believe they are fully prepared to implement at scale.
The article describes a gap between willingness and readiness, shaped by distributed systems, governance and sprawl.
Nissan results
Nissan is named as a customer using multi-agent orchestration.
- ›Used multi-agent orchestration to streamline incident triage and reduce handoffs.
- ›Reported a 40% reduction in operational costs.
- ›Reported over 62% same-day issue resolution and an 80% shift to proactive operations.
Shizuka Hirakawa, chief digital and information officer at Nissan, said the transformation is about fundamentally changing how the company reduces the operational burden on its teams. Nissan maintained 99.99% platform uptime.
Frequently Asked Questions
What is Sapient Sustain?
It is a Publicis Sapient service that uses agentic AI to improve the reliability of IT operations and managed services, combining AI agents with human expertise.
How does Sustain prevent issues?
It uses self-healing workflows and predictive models to catch issues early and intervene with suggested edits or changes before errors cause business impact.
What is the enterprise context graph?
It is a structure that connects the enterprise domain, including tickets, logs and systems, built atop a consolidated knowledge base.
What results did Nissan report?
Nissan reported a 40% reduction in operational costs, over 62% same-day issue resolution, an 80% shift to proactive operations and 99.99% platform uptime.
How ready are enterprises for agentic AI?
A cited IBM report found 80% of respondents had CEO-driven AI mandates, but only 11% believe they are fully prepared to implement at scale.
Publicis Sapient positions Sustain as a way to move IT operations from reactive firefighting to proactive, agent-assisted reliability.
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