Reelful's AI turns your camera roll into short-form videos for social media
The app is designed for people who want to create social content, but find traditional video editing tools too complex or time-consuming. A new iOS app called Reelful uses AI to automatically turn photos and video clips from your camera roll into polished TikTok- and Instagram Reels-style videos for social media. Reelful is designed for people who want to create social content, but find traditional video editing tools too complex or time-consuming.
Key Takeaways
- The app's launch reflects a broader shift in video creation, as AI is allowing users to move beyond traditional creative tools to AI agents that are capable of automating content creation.
Reelful joins a growing wave of AI startups that are reshaping how content is created, including Opus Clip and Captions .
- "I have a lot of events, I meet a lot of interesting people, and this is what I see for all my founder friends: they have a very active life, especially right now when AI is booming, but we do not have time to edit.
I see Reelful as a tool that can help people build their online presence and their personal brand.
- Reelful will turn still images into AI-generated video clips.
For example, if a user includes a photo of someone cutting a mango, Reelful can animate the image into a short video showing the person slicing into the fruit.
- For example, a salon in the Bay Area may have a lot of content on hand about its services and customer transformations, but not have the time or resources to turn that content into polished social media videos.
- Users can buy video credits in bundles of five videos for $15, 15 videos for $43, or 33 videos for $90.
Stats & Key Facts
- #Users then create a voice clone by recording a 30-second sample, and select photos and videos from their camera roll.
- #Users can buy video credits in bundles of five videos for $15, 15 videos for $43, or 33 videos for $90.
The app's launch reflects a broader shift in video creation, as AI is allowing users to move beyond traditional creative tools to AI agents that are capable of automating content creation. Reelful joins a growing wave of AI startups that are reshaping how content is created, including Opus Clip and Captions . Reelful, which is currently participating in a16z's Speedrun program, was founded by Kate Deyneka, a former machine learning engineer at Snapchat who helped develop video and image models.
Deyneka left the social media giant to build an agentic video editor that helps people create short-form videos automatically, getting rid of the need to spend time selecting clips, adding effects, recording a voiceover, and fine-tuning edits. "I want to post more on Instagram, TikTok, YouTube Shorts, but video editing takes a lot of time, so much time that I do not even want to spend it because I have a lot of things going on in my life, especially now as an early-stage founder," Deyneka said in an interview with TechCrunch. "I have a lot of events, I meet a lot of interesting people, and this is what I see for all my founder friends: they have a very active life, especially right now when AI is booming, but we do not have time to edit.
I see Reelful as a tool that can help people build their online presence and their personal brand. " Reelful works by getting users to enter a prompt describing the story they want to tell, whether it's a travel recap, product demo, or event highlight. Users then create a voice clone by recording a 30-second sample, and select photos and videos from their camera roll.
For more details please read the original article at TechCrunch AI.
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