Repositioning retail for the AI era

Artificial intelligence is rapidly reshaping retail, but not in the ways consumers might immediately notice. The biggest transformation may not be flashy virtual try-ons or chatbot shopping assistants, but in how decisions are made behind the scenes: how products surface in search results, how inventory moves through supply chains, how engineers ship code faster, and... From conversational shopping assistants to hyper-personalized recommendations, AI can make digital retail experiences feel more intuitive, seamless, and individualized, says Macy's senior director of engineering Murali Murugan.