Shiplog raises $1M to build AI customer intelligence for B2B SaaS
Paris-based Shiplog has raised about $1 million in a pre-seed round to build an AI-powered customer lifecycle and expansion platform for B2B SaaS companies. The round is backed by Kima Ventures and Pr... Backed by Kima Ventures and Project Europe, the startup uses AI to personalise customer journeys, product experiences and expansion strategies in real time.
Key Takeaways
- SaaS Shiplog raises $1M to build AI customer intelligence for B2B SaaS Backed by Kima Ventures and Project Europe, the startup uses AI to personalise customer journeys, product experiences and expansion strategies in real time.
The round is backed by Kima Ventures and Project Europe , alongside Purple, No Label Ventures, 100IN and Station F Fund.
- "Personalisation has become the holy grail of modern marketing," she said.
"Engineering teams were shipping features at a pace we'd never seen before, especially with AI, but marketing couldn't keep up.
- "There's an infrastructure gap between what engineering can build and what marketing can deliver," she said.
- From customer segments to a segment of one Mehta argues that today's customer data platforms (CDPs), customer success software, personalisation engines and marketing automation tools were built for a world that no longer exists.
- Yet most companies still read them through segments drawn up weeks or months earlier, and act through tools that either display a dashboard or fire a rule written for the average.
Stats & Key Facts
- #Paris-based Shiplog has raised about $1 million in a pre-seed round to build an AI-powered customer lifecycle and expansion platform for B2B SaaS companies.
- #SaaS Shiplog raises $1M to build AI customer intelligence for B2B SaaS Backed by Kima Ventures and Project Europe, the startup uses AI to personalise customer journeys, product experiences and expansion strategies in real time.
- #Cate Lawrence 1 hour ago Share Share Send email Copy link Paris-based Shiplog has raised about $1 million in a pre-seed round to build an AI-powered customer lifecycle and expansion platform for B2B SaaS companies.
Backed by Kima Ventures and Project Europe, the startup uses AI to personalise customer journeys, product experiences and expansion strategies in real time. SaaS Shiplog raises $1M to build AI customer intelligence for B2B SaaS Backed by Kima Ventures and Project Europe, the startup uses AI to personalise customer journeys, product experiences and expansion strategies in real time. Cate Lawrence 1 hour ago Share Share Send email Copy link Paris-based Shiplog has raised about $1 million in a pre-seed round to build an AI-powered customer lifecycle and expansion platform for B2B SaaS companies.
The round is backed by Kima Ventures and Project Europe , alongside Purple, No Label Ventures, 100IN and Station F Fund. Shiplog is building agentic customer intelligence to enable personalisation at scale. I spoke to Khushi Mehta, co-founder and CEO, to find out more.
Shiplog's AI agent, Ada, evaluates every customer individually and decides the next best action across the full lifecycle, in real time. From marketing bottleneck to AI-native customer intelligence The idea for Ada grew out of Mehta's experience leading GTM in e-commerce companies, where she saw a widening gap between what product teams could build and what marketing teams could deliver. "Personalisation has become the holy grail of modern marketing," she said.
For more details please read the original article at Tech.eu.
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