Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds
WordPress VIP's latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they're getting. Per the report, 60% of consumers in the U.
Key Takeaways
- say that brands that use "AI" in their messaging are a turnoff, and 86% don't fully trust AI and still want to explore original sources.
Notably, 42% of consumers said that AI-generated answers without clear attribution are trusted less than airline fees, confusing privacy policies, and medical bills.
- "People used to build websites for other people," said Brian Alvey, CTO of WordPress VIP, in a statement shared alongside the new report.
"Now you have to build websites for AI agents acting on behalf of those people.
- Despite consumers' wariness about AI, the report also found that AI referrals to sites were growing.
Sixty percent of enterprise respondents said that traffic from AI search engines and answer platforms increased over the past year, and 74% of enterprise decision-makers said AI discoverability and attribution are a main or significant priority.
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She joined the company after having previously spent over three years at ReadWriteWeb.
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Stats & Key Facts
- #Per the report, 60% of consumers in the U.
- #say that brands that use "AI" in their messaging are a turnoff, and 86% don't fully trust AI and still want to explore original sources.
- #Notably, 42% of consumers said that AI-generated answers without clear attribution are trusted less than airline fees, confusing privacy policies, and medical bills.
- #Sixty percent of enterprise respondents said that traffic from AI search engines and answer platforms increased over the past year, and 74% of enterprise decision-makers said AI discoverability and attribution are a main or significant priority.
WordPress VIP's latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they're getting.
Per the report, 60% of consumers in the U. say that brands that use "AI" in their messaging are a turnoff, and 86% don't fully trust AI and still want to explore original sources. Notably, 42% of consumers said that AI-generated answers without clear attribution are trusted less than airline fees, confusing privacy policies, and medical bills.
Nearly three in four respondents said the internet feels "less human" than it did 10 years ago. Together, the findings paint a picture of a rapidly evolving digital landscape where brands are trying to adapt to a world beyond Google Search and traditional SEO, while also balancing the need to appear human-authored or risk losing their audience. As companies invest more in making their brand visible to AI search engines, consumers are placing greater value on transparency and attribution.
For more details please read the original article at TechCrunch AI.
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