Snapchat no longer rewards fully AI-generated Spotlight content
Snapchat has adjusted its recommendation systems to ensure that only videos created by real people are eligible for Spotlight recommendations, taking a stance against AI slop. Snapchat is the latest company to strengthen its stance against AI slop. The social network platform will no longer reward fully AI-generated videos, as it seeks to prioritize human-made content.
Key Takeaways
- Snapchat announced the update on Friday, stating that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations.
- Creators can still use its AI creative tools to enhance or edit their content.
This update aligns with Snapchat's broader efforts to improve Spotlight and shift focus back to original posts that highlight human creativity.
- For instance, LinkedIn recently launched a feature that allows users to click a button labeled "seems like AI slop" to report posts that seem AI-generated.
Substack also introduced a tool to help users identify AI-written newsletters.
- In separate news, last month Snapchat implemented new content control measures to protect underage users.
Those aged 13 to 15 will only be able to share Spotlight posts with people they follow back, aiming to guard against doxxing.
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Snapchat announced the update on Friday, stating that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations. Snapchat expressed in its blog post that it wants Spotlight to "remain a place where people can discover authentic creativity from real people, because we believe there's enduring value in rewarding original perspectives, personal storytelling, and the moments that people choose to create and share themselves. " However, Snapchat clarified that it's not completely rejecting AI.
Creators can still use its AI creative tools to enhance or edit their content. This update aligns with Snapchat's broader efforts to improve Spotlight and shift focus back to original posts that highlight human creativity. In April, the company indicated that users would see less AI-generated content.
As criticism of low-quality AI-generated content ("AI slop") continues to rise, many companies are revising their policies to deprioritize such material in their algorithms, implement reporting features, or remove certain AI features altogether. For instance, LinkedIn recently launched a feature that allows users to click a button labeled "seems like AI slop" to report posts that seem AI-generated. Substack also introduced a tool to help users identify AI-written newsletters.
For more details please read the original article at TechCrunch AI.
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