Sportway raises €20M as AI reshapes sports broadcasting
AI-driven sports media and sports tech's Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money. The financing was led by Gamma Waves... From youth leagues to national federations, the company uses AI, automation and a growing technology stack to make large-scale sports broadcasting economically viable.
Key Takeaways
- Sportstech Sportway raises €20M as AI reshapes sports broadcasting From youth leagues to national federations, the company uses AI, automation and a growing technology stack to make large-scale sports broadcasting economically viable.
Cate Lawrence 3 hours ago Share Share Send email Copy link AI-driven sports media and sports tech's Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money.
- From the sidelines to a global sports media platform According to Franck, the idea for the company came from a very simple personal experience: "When our children started playing sports, we realised that if we couldn't attend a match ourselves - because we were travelling or otherwise occupied - we were incredibly curious about how the game was going.
At the same time, the parents who were at the games often found themselves standing on the sidelines filming rather than actually watching and enjoying the match.
- Beyond the entertainment value, the video and data generated through Sportway's platform support coaching, referee education, player development and player safety initiatives.
By combining AI and automation, the company enables athletes, coaches, families and fans at every level of sport to access professional-quality coverage that was previously available only to elite competitions.
- Recent client acquisitions include the Royal Dutch Hockey Association (KNHB) and the Norwegian Tennis and Padel Federation, further strengthening Sportway's position as a trusted technology and media partner for leading sports organisations worldwide.
Sportway has built a fully integrated technology ecosystem spanning automated production, OTT distribution, analytics, and AI-powered content creation.
- But the difficulty begins when you try to manage 20, 50, 200, or 1,000 venues and produce hundreds of thousands of matches every year.
Stats & Key Facts
- #AI-driven sports media and sports tech's Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money.
- #Cate Lawrence 3 hours ago Share Share Send email Copy link AI-driven sports media and sports tech's Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money.
- #Founded in 2017 by serial entrepreneurs Jonas Persson and Daniel Franck, Sportway's platform and managed service enable sports federations, leagues, clubs and media companies to professionally produce, distribute and monetise live sports content at scale.
- #Building a global sports media infrastructure Today, Sportway operates in more than 20 countries, working with over 70 sports federations and leagues.
From youth leagues to national federations, the company uses AI, automation and a growing technology stack to make large-scale sports broadcasting economically viable. Sportstech Sportway raises €20M as AI reshapes sports broadcasting From youth leagues to national federations, the company uses AI, automation and a growing technology stack to make large-scale sports broadcasting economically viable. Cate Lawrence 3 hours ago Share Share Send email Copy link AI-driven sports media and sports tech's Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money.
The financing was led by Gamma Waves alongside continued participation from existing shareholders. Founded in 2017 by serial entrepreneurs Jonas Persson and Daniel Franck, Sportway's platform and managed service enable sports federations, leagues, clubs and media companies to professionally produce, distribute and monetise live sports content at scale. I spoke to Daniel Franck to learn all about it.
From the sidelines to a global sports media platform According to Franck, the idea for the company came from a very simple personal experience: "When our children started playing sports, we realised that if we couldn't attend a match ourselves - because we were travelling or otherwise occupied - we were incredibly curious about how the game was going. At the same time, the parents who were at the games often found themselves standing on the sidelines filming rather than actually watching and enjoying the match. " Coming from a background in sports broadcasting and production, the team saw an opportunity to combine its professional expertise with a real need within grassroots sports.
For more details please read the original article at Tech.eu.
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