The Boardroom Blind Spot: When Success Hides Disruption
Boards should not wait for poor performance before confronting disruptive technologies like AI and quantum computing. Instead, writes guest columnist and strategic adviser Itay Sagie, they should evaluate the cost of inaction, challenge successful business models while they are still thriving, and proactively imagine how a technology-driven competitor could disrupt their company. Itay Sagie The board meeting ended early, revenue was ahead of plan, margins were improving.
Key Takeaways
- The CEO walked the board through a confident strategy deck, the CFO showed disciplined cost control, and the head of sales explained why the pipeline looked stronger than expected.
- These technologies can reshape pricing, customer expectations, cybersecurity, product development, talent needs and the company's business model itself.
Under this fast pace, evolving tech world, company boards should consider the following three points.
- What market image will I have that will impact future clients?
- That is precisely when they matter most.
Build the company that would disrupt your current company Instead of asking only how to defend the current model, boards should ask management to design the competitor they would fear most.
- Boards do not need to chase every trend.
Six months later, a new tech came along that shook the market. While only a few customers left and the financials remained strong, the stock went down, fast. This is the danger boards must confront.
Disruption rarely announces itself during a crisis. It often appears when the business still looks strong. For boards, AI, and eventually quantum computing, and other technologies, should not be treated as another technology trend.
These technologies can reshape pricing, customer expectations, cybersecurity, product development, talent needs and the company's business model itself. Under this fast pace, evolving tech world, company boards should consider the following three points. Measure the cost of inaction, not just the cost of adoption Most boards ask: "How much will this AI initiative cost?
For more details please read the original article at Crunchbase News.
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