Warner Music acquires AI attribution startup Sureel AI
Financial terms were not disclosed. Warner wants to track when its artists' and songwriters' work feeds AI models so rights holders share in the value created, and Sureel will keep running as a standalone platform for the wider music and AI industry.
Key Takeaways
- Through the acquisition, WMG aims to better track when its artists' work is used in AI-generated content or for training AI models.
theWarner Music Music (WMG) announced on Wednesday that it's acquiring AI attribution startup Sureel AI.
- "Bringing Sureel into WMG strengthens our capability for protection, control and monetization and ensures that the creative community remains in control of its intellectual property, name, image, likeness, and voice," said WMG chief executive Robert Kyncl in the press release.
- The startup will continue to operate as a stand-alone platform serving the broader music and AI ecosystem, WMG says.
"Rightsholders deserve to know how AI interacts with their work, and to share fairly in the value it creates," Sureel founder and chief executive Tamay Aykut said in remarks.
- WMG said at the time that artists and songwriters would have full control over whether and how their names, images, likenesses, voices, and compositions are used in new AI-generated music.
It's worth noting that Sony Music Entertainment and Universal Music Group are still pursuing massive copyright infringement claims against the AI music startup.
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Stats & Key Facts
- #Founded in 2022, Sureel also offers intellectual property provenance, audit and compliance reporting, model optimization, and AI business intelligence.
Through the acquisition, WMG aims to better track when its artists' work is used in AI-generated content or for training AI models. theWarner Music Music (WMG) announced on Wednesday that it's acquiring AI attribution startup Sureel AI. Sureel's patented technology creates "AI DNA" for songs and breaks them down into component parts to trace how AI models use those elements.
Through the acquisition, WMG aims to better track when its artists' and songwriters' work is used in AI-generated content or for training AI models. "Bringing Sureel into WMG strengthens our capability for protection, control and monetization and ensures that the creative community remains in control of its intellectual property, name, image, likeness, and voice," said WMG chief executive Robert Kyncl in the press release. The financial terms of the deal were not disclosed.
Founded in 2022, Sureel also offers intellectual property provenance, audit and compliance reporting, model optimization, and AI business intelligence. The startup also has a name, image, and likeness (NIL) attribution suite to track how artist voices, likenesses, and performance identities are used in AI training and generation. This includes voice clones, AI-generated avatars, and style replication.
For more details please read the original article at TechCrunch AI.
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