What to expect during Pure Accelerate: Join theCUBE June 17

Overview

Everpure Inc., which rebranded in February from Pure Storage, is repositioning enterprise storage as an active data platform for AI, automation, cyber resilience and enterprise intelligence. Ahead of the Pure Accelerate gathering in Las Vegas on June 17, the company has launched a control plane architecture to protect data against ransomware and a new Everpure Data Stream Beta that connects ingestion to inference. TheCUBE will cover the event, where analysts expect the focus to be on operationalizing data and governance at scale.

Key Takeaways

Everpure rebranded from Pure Storage in February and is positioning storage as an active data platform for AI.
Recent moves include a control plane architecture to protect data against ransomware and the Everpure Data Stream Beta.
The Data Stream Beta provides a direct, automated pipeline from data ingestion to inference.
Analysts say the biggest enterprise AI challenge is operationalizing data, infrastructure and governance at scale, not access to models.
TheCUBE will cover Pure Accelerate in Las Vegas on June 17.

Stats & Key Facts

#More than four out of five organizations are pursuing multi-vendor data strategies
#Nearly 90% believe governance, metadata and lineage will become more critical as AI adoption accelerates

What to expect during Pure Accelerate: Join theCUBE June 17

The rebrand and repositioning

Everpure is reframing storage for the AI era.

›Rebranded in February from Pure Storage.
›Aims to position storage as an active data platform.
›Targets AI, automation, cyber resilience and enterprise intelligence.

The company has unveiled a set of actions during the first half of this year designed to operationalize data, reflecting AI's impact on enterprise IT and how storage practitioners are trying to draw more value from enterprise data.

What analysts expect

›Rob Strechay of theCUBE Research says the biggest challenge is operationalizing data, infrastructure and governance at scale.
›More than four out of five organizations are pursuing multi-vendor data strategies.
›Nearly 90% believe governance, metadata and lineage will become more critical as AI adoption accelerates.

Strechay said he expects discussion to center on how organizations move from managing infrastructure silos to creating a unified data foundation that improves efficiency, strengthens resilience and delivers measurable ROI from AI investments.

Kubernetes and data services

›Everpure introduced new capabilities for users of Red Hat OpenShift.
›The goal is a native Kubernetes experience for managing storage and data across AI workloads, containers and virtual machines.
›Through Portworx, customers can address performance demands and strict data sovereignty requirements.

The company says Portworx maintains consistent data services across cloud, edge and on-premises environments.

Storage as a strategic asset

›Sam Weston is an industry analyst at theCUBE Research.
›He cites bottlenecks in data movement, orchestration and utilization efficiency.
›Storage is shifting from a commodity into a strategic asset.

Sam Weston, industry analyst at theCUBE Research, said organizations continue to encounter bottlenecks related to data movement, orchestration and utilization efficiency despite heavy AI infrastructure investment. The article frames storage as emerging from a commodity into a strategic asset in AI-fueled infrastructure.

Frequently Asked Questions

What is Everpure?

Everpure Inc. is the company that rebranded from Pure Storage in February and is positioning enterprise storage as an active data platform for AI.

When is Pure Accelerate 2026?

It takes place in Las Vegas on June 17, with theCUBE providing on-site reporting and exclusive interviews.

What is the Everpure Data Stream Beta?

It is a new offering that provides a direct, automated pipeline from data ingestion to inference.

What do analysts see as the main AI challenge?

They say the biggest challenge is operationalizing data, infrastructure and governance at scale, rather than access to models.

What does Portworx provide?

Through Portworx, customers can address performance demands and data sovereignty requirements while maintaining consistent data services across cloud, edge and on-premises environments.

Everpure is presenting unified data, resilience and governance as the foundation for moving AI workloads from experimentation into production.