When Hollywood feared AI, Filmustage bet on pre-production instead
Startup founder Egor Dubrovsky told me that he won't trim his beard until Filmustage's monthly recurring revenue triples. Today it's more than 15 centimetres long. Ironically, beards have also become ...
Key Takeaways
- As the Writers Guild fought to protect creative work from AI, a Belarusian-founded startup, Filmustage, has shown that there is another way to use AI in filmmaking.
SaaS When Hollywood feared AI, Filmustage bet on pre-production instead As the Writers Guild fought to protect creative work from AI, a Belarusian-founded startup, Filmustage, has shown that there is another way to use AI in filmmaking.
- A simple beard can be critical to getting a film made.
When AI became Hollywood's biggest controversy From May to September 2023, the Writers Guild of America (WGA), representing 11,500 screenwriters, held a 148-day strike against the Alliance of Motion Picture and Television Producers.
- As Hollywood debated where AI belonged in the creative process, another group of startups was taking a different approach.
Rather than trying to replace writers, Belarusian-founded Filmustage applies AI to one of filmmaking's least glamorous tasks: pre-production.
- "I ended up staying in the US for about six months while I waited for replacement documents and worked on productions for companies including Netflix and Amazon," he explained.
That experience exposed him to a major problem across the industry.
- Film production works the same way.
As the Writers Guild fought to protect creative work from AI, a Belarusian-founded startup, Filmustage, has shown that there is another way to use AI in filmmaking. SaaS When Hollywood feared AI, Filmustage bet on pre-production instead As the Writers Guild fought to protect creative work from AI, a Belarusian-founded startup, Filmustage, has shown that there is another way to use AI in filmmaking. Cate Lawrence 1 hour ago Share Share Send email Copy link Startup founder Egor Dubrovsky told me that he won't trim his beard until Filmustage 's monthly recurring revenue triples.
Today it's more than 15 centimetres long. Ironically, beards have also become a useful way of explaining what his company actually does. During development, Filmustage analysed a screenplay and flagged a character's beard as an important production element.
Someone questioned why facial hair mattered. For Dubrovsky, the answer captured the difference between generative AI and production AI: if an actor shaves between shooting days, makeup, continuity and scheduling all need to know. A simple beard can be critical to getting a film made.
For more details please read the original article at Tech.eu.
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