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OpenAI
How to Turn a Business Question Into a Strategy Deck With ChatGPT Work | Tutorial
Aug 18, 20261 min watch
Quick Overview
This video is a product tutorial presented by Arvind Vaitheeswaran from Strategy and Business Operations at OpenAI. It demonstrates how professionals can use ChatGPT Work to analyze enterprise data and assemble strategic presentation decks from initial business questions.
Key Points
- 1.ChatGPT Work enables business teams to create full strategic presentation decks directly from raw data without manually designing individual slides.
- 2.The workflow starts with a targeted business inquiry and integrates enterprise data sources including Salesforce, Google Drive, and Slack via plugins.
- 3.Users can outline and align on the narrative structure, key takeaways, and suggested visuals before generating final slides.
- 4.Human review remains an essential step to verify sources, check figures, and refine strategic recommendations prior to output generation.
- 5.Applying a company slide template allows ChatGPT Work to format market research, account data, and next steps into standard corporate presentations.
Summary
Arvind Vaitheeswaran from Strategy and Business Operations at OpenAI demonstrates how to transform a complex business question into an executive-ready strategy presentation using ChatGPT Work. Using the example of evaluating Latin American market prioritization, the demonstration outlines a step-by-step workflow for moving from initial question to finished slide deck.
- 1.Open ChatGPT Work. The process starts by opening the ChatGPT desktop application and switching into the ChatGPT Work environment, which is also accessible on the web.
- 2.Define the Business Question. The user inputs the strategic question, asking the model to analyze customer traction and coverage needs, flag patterns or inconsistencies, and recommend top hypotheses for investigation.
- 3.Connect Your Data. External applications and datasets are linked using plugins, including Google Drive, Slack, Salesforce, and internal company repositories. A standardized corporate slide template is also attached to guide the visual format.
- 4.Align on the Story. The user prompts ChatGPT Work to create an outline for a concise leadership deck with an appendix, specifying that each slide receive a takeaway headline, supporting evidence, visual suggestions, and recommendations before slide generation begins.
- 5.Refine and Approve. The strategist inspects the proposed narrative arc, verifies numerical claims and sources, refines the strategic recommendations, and approves the overall presentation plan.
Following approval, ChatGPT Work compiles the end-to-end business expansion readout, complete with market context, customer analysis, supporting data tables, and recommended next steps.
Framing the Strategy Problem
The strategic workflow begins with an overarching business question regarding market prioritization across Latin America. Rather than spending days manually compiling research and building slides, ChatGPT Work is used to initiate the strategic discovery process directly from the desktop application or web interface.
Integrating Enterprise Data Sources
ChatGPT Work connects to third-party tools and internal systems such as Salesforce, Google Drive, and Slack through plugins. This connection pulls together account data, past strategic reports, customer trends, and company presentation templates to ground the analysis in verified internal information.
Storyline Alignment and Quality Review
Before generating slides, the user directs ChatGPT Work to produce a concise deck plan and narrative structure featuring takeaway headlines, evidence, and suggested visuals. The strategist then reviews the storyline, checks underlying sources and numbers, and refines the recommendations.
Compiling the Final Readout Deck
Once the storyline is approved, ChatGPT Work formats the complete business expansion readout. The resulting presentation combines market context, customer analysis, structured data tables, and actionable next steps formatted to the company template.
FAQ
How does ChatGPT Work access internal company data and research sources during strategy creation?
ChatGPT Work accesses data by connecting to workplace tools such as Google Drive, Slack, Salesforce, and internal company datasets through plugins.
What steps does Arvind Vaitheeswaran follow to align on the strategy storyline before generating slides in ChatGPT Work?
Arvind prompts ChatGPT Work to create a structured outline with takeaway headlines, supporting evidence, suggested visuals, and recommendations, and then reviews and refines this structure before building the slides.
Where can users access the ChatGPT Work interface shown in the strategy deck tutorial?
ChatGPT Work can be accessed through the ChatGPT desktop application or directly via the web interface.
How does ChatGPT Work ensure presentations conform to company formatting standards?
Users can provide their company slide template directly to ChatGPT Work as a reference when connecting data sources.
What business question was used to demonstrate market prioritization in ChatGPT Work?
The demonstration answered which markets in Latin America the business should prioritize next, based on customer traction, coverage needs, and account data.
Worth watching for
Strategy and business operations professionals looking to accelerate market analysis and executive slide deck creation using ChatGPT Work.
- chatgpt-work
- business-strategy
- slide-decks
- data-analysis
- openai