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Think AI-First: Emmanuel Marill on Building AI-Native Companies | OpenAI France
Jul 16, 2026
Key Points
- 1.AI-first mindset is essential for building successful companies.
- 2.Focus on solving specific problems with AI integration.
- 3.Verso exemplifies AI-native business models.
- 4.Understand the whole workflow to enhance efficiency with AI.
Summary
AI-First Mindset
Emmanuel Marill emphasizes the importance of thinking 'AI-first' when establishing a business. Instead of retrofitting AI into existing models, companies should consider AI's capabilities at the outset.
Example of Verso
Verso is highlighted as a prime example of an AI-native company, having built its entire business model around AI technology. Their approach demonstrates the effectiveness of integrating AI deeply into the core of business operations.
Identifying Problems
It is crucial for businesses to identify specific problems they aim to address. Marill suggests that organizations should focus on two to three key issues and investigate how AI can enhance their solutions step by step.
Understanding the Ecosystem
Marill points out the strength of the AI ecosystem in France, which includes robust research, innovative startups, and established global companies. This ecosystem fosters a collaborative environment that supports growth and innovation.
Worth watching for
This video is for entrepreneurs and business leaders interested in leveraging AI to create innovative and effective business models.