Quick Overview
This video is a behind-the-scenes workflow demonstration from OpenAI showcasing how internal teams used ChatGPT Images to develop an out-of-home advertising campaign. The presenters walk through real project files and prompts to explain how generative image tools fit into professional creative brainstorming and asset iteration.
Key Points
- 1.OpenAI uses its Image Gen 2 model in ChatGPT to visualize complex campaign ideas and generate multilingual typography.
- 2.Creative teams can convert angled real-world scouting photos into straight-on rectilinear mockups using natural language prompts.
- 3.ChatGPT Images allows designers to prototype surreal concepts, such as brick walls crumbling into portal landscapes or trains bursting from buildings.
- 4.Prompting enables direct output of multiple high-resolution variations matching exact billboard aspect ratios like 1920 by 2560.
- 5.AI-assisted visualization eliminates the bottleneck of only testing three or four ideas, allowing teams to explore and iterate on every concept on their whiteboard.
Summary
The video presents members of the OpenAI team demonstrating how they use their Image Gen 2 model within ChatGPT to develop and visualize creative advertising concepts. The team explains that the model excels at rendering fonts, handling multilingual text, and translating mental concepts into visual media. To demonstrate this capability, they showcase the development of their 'Reimagined with ChatGPT Images' campaign, which transforms standard urban billboards across the United States into surreal art installations.
The creative pipeline begins with on-site scouting photos taken from awkward, street-level vantage points. Rather than manually rebuilding the scene in graphic design software, the team uploads an angled photograph of a brick building in Chicago and instructs ChatGPT to generate a rectilinear, straight-on view of the facade and blank billboard space. The prompt specifies maintaining architectural proportions, daylight conditions, and brick textures while outputting an exact 3:4 aspect ratio image formatted at 1920 by 2560 pixels.
With a corrected architectural template established, the team prompts the model to replace the blank billboard with smooth brickwork that collapses to reveal an opening into a portal of rolling green hills, blue skies, and wildflowers. The model generates four distinct high-resolution variations in parallel. The team then explores a second local concept featuring Chicago's iconic elevated L-train bursting outward through a circular opening in the brick facade.
Finally, the team places the generated artwork into a composite of the original building site to preview the final billboard installation in its real-world environment. The presenters reflect on how this workflow transforms creative production. Whereas traditional time constraints previously limited teams to prototyping only three or four selected ideas from a brainstorming session, generative image tools allow creators to rapidly generate, evaluate, and iterate across every concept on their whiteboard.
Campaign Vision and Model Capabilities
The OpenAI team discusses their Image Gen 2 model, highlighting its multilingual text rendering and capability to render imaginative concepts. To showcase these features, they developed the 'Reimagined with ChatGPT Images' billboard campaign across major US cities, transforming ordinary out-of-home advertising surfaces into surreal visual art.
Perspective Correction and Mockup Setup
The workflow begins with reference photos captured by scouting teams from street-level perspective angles. By prompting ChatGPT to generate a straight-on, rectilinear view of the building while preserving architectural proportions at a 3:4 aspect ratio, the team creates a clean, usable canvas for creative design.
Surreal Concept Generation and Iteration
Using the rectilinear reference, the team prompts the model to replace the billboard with matching brickwork that breaks away into alternative realities, including rolling wildflower hills and an iconic Chicago L-train bursting into the sky. Generating multiple high-resolution variations enables rapid creative experimentation and faster iteration cycles.
The Bottom Line
The demonstration establishes how ChatGPT Images can streamline advertising workflows by turning perspective-distorted scouting photos into precise mockups and generating complex, site-specific concept variations. It shows how creative teams can test numerous surreal art directions without standard production bottlenecks. The video focuses on early-stage visual concept exploration and composite previewing, leaving final commercial printing specifications and full-scale deployment mechanics unaddressed.
FAQ
What is ChatGPT Images and how is it used to explore campaign concepts?
ChatGPT Images is an image generation tool powered by OpenAI's Image Gen 2 model that allows creative teams to visualize concepts, render text, and prototype campaign artwork from text prompts and reference images.
How did the team correct the perspective of the scouting photo using ChatGPT Images?
The team uploaded a street-level reference photo and instructed ChatGPT Images to generate a rectilinear, straight-on view of the building while preserving architectural proportions, lighting, and textures at a 3:4 aspect ratio.
What creative visual concepts did the team generate for the Chicago billboard campaign?
The team generated a surreal brick wall opening into a portal of green rolling hills and wildflowers, as well as an iconic Chicago elevated L-train bursting out of a circular opening in the building facade.
What image resolution and output parameters were specified in the ChatGPT Images prompts?
The prompts specified high-quality rendering, four variations per concept, an exact 3:4 aspect ratio, and a resolution of 1920 by 2560 pixels.
How does using ChatGPT Images change the creative brainstorming and iteration process for ad campaigns?
Instead of being forced by time constraints to select and prototype only three or four ideas, creative teams can quickly generate, review, and iterate on every single concept brainstormed on a whiteboard.
Worth watching for
Creative directors, advertising designers, and brand marketers looking to accelerate visual brainstorming and out-of-home campaign prototyping using AI image generation.
- chatgpt
- image-generation
- advertising
- creative-workflow
- prototyping