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Intermediate
2.5 hours
AI-Powered Customer Research
Customer research is one of the highest-ROI uses of AI today. This module shows the prompt patterns and tools that turn hundreds of calls, surveys, and reviews into clear themes, jobs-to-be-done, and decisions you can actually act on.
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Key Topics Covered:
Customer ResearchJTBDQualitative Synthesis
Curriculum
Lesson 1
The Customer Research Stack: Otter, Dovetail, ChatGPT, Claude
20 min
Lesson 2
From Raw Transcripts to Clean Themes
30 min
Lesson 3
Jobs-to-Be-Done Synthesis with AI
30 min
Lesson 4
Sentiment, Surprises, and Anti-Patterns in Customer Feedback
25 min
Lesson 5
Producing a Research Readout Your Team Will Actually Use
25 min