The Customer Research Stack: Otter, Dovetail, ChatGPT, Claude

Quick Summary

A customer-research stack moves consented conversations and feedback from capture to organized evidence and synthesis. Tools support the process; the research question and ethical use determine whether the output is trustworthy.

What you will learn

·Map the roles of capture, repository, and analysis tools
·Choose tools based on research needs and data controls
·Design a traceable workflow from source evidence to findings